common / Progress

Ray C’s Harley-Davidson/Ray C’s Extreme Store

1491 S. Lapeer Rd., Lapeer • 810-664-9261 • www.raycsh-d.com — 1422 Imlay City Rd., Lapeer • 810-664-9800 • www.raycs.com


Ray Clemens and his son, Matt Clemens, along with his two other sons, aren’t the only thing that make Ray C’s a family store. Clemens says that his staff and the customers they serve have also become family over the four decades he’s been in business in Lapeer. Ray Clemens and his son, Matt Clemens, along with his two other sons, aren’t the only thing that make Ray C’s a family store. Clemens says that his staff and the customers they serve have also become family over the four decades he’s been in business in Lapeer. LAPEER — Ray C’s is the embodiment of a family business. Not only is the motorcycle mecca family-owned and -operated, but, according to owner Ray Clemens, his customers and the surrounding community have become part of his family, too. Over the course of four decades, Clemens has set the benchmarks for trust, customer service and above all, fun.

Founded February 13, 1981, by Ray and Janet Clemens, Ray C’s has grown substantially over the years, and, with the help of his three sons, Clemens divided the business between his Harley-Davidson store and the Extreme Store in 2004. In 2015, Clemens completed construction on the 30,000-square foot state-of-the-art Harley-Davidson facility on S. Lapeer Road, investing in not just his business, but in the community as a whole.

“I have high hopes right now that this is the year I get to put another addition on the Harley store, add 10,000 square feet to this place, and I get to bring my family back together,” said Clemens, hinting at the reunion of the two Ray C’s stores. “Not sure it’ll happen this year, but it’s coming.”

Clemens explained that he had a “vision of growth” before settling in his current location, just off I-69, and said that he wants to contribute to the development of the area and continue Lapeer’s progress in creating jobs and attractions for visitors.

Along with the physical growth the store is set to undergo, Clemens says that his sales are about to expand as well, with the addition of a number of new items in his inventory, including pre-owned motorcycles at the Harley store and a new selection of Yamaha watercrafts at the Extreme Store.

“Part of our progress this year is our enlargement in the area of quality pre-owned motorcycles,” said Clemens. “It’ll make owning a Harley a lot more affordable, and attract the next generation of riders. Also, with our Extreme Store, we have more family-oriented products than ever before.”

Clemens and his 47 team members are also excited about the addition of an ATV test track for the inventory at the Extreme Store once the two locations are combined, as well as “selfie stations,” which will consist of four photo booths for customers. The store will also host a number of events and activities that will be held at the Harley-Davidson store, including an open house April 28-29 and Motorcycle 101 events this summer. And this year on Memorial Day Weekend Ray C’s will have the Michigan Moving Vietnam Wall on site, to Honor all our fallen veterans, on display from Friday May 25th at 11:00 a.m. until Saturday May 26th until 4:00 p.m. Everyone is invited to join. “We’re thankful for God, Freedom and our rights to ride.”

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